Fictional project about Bakélite, a group formed by 4 creative in a flexible space in the heart of Toulouse.
The variousdelineationof the letterB,gradients and filet,constitutea library ofshapes and colorsavailableforBakéliteto composealogoscalableas required.
Manual lookof the gradientgivesan organic lookthat highlightsthecreative and innovativeside ofBakelite, and their interest for handmade.
A common identity for a motley studio is thus generated. It evolveswith the place,the team,and events.
2nd proposition for the Bakélite fictional project.
The logographically represents thefourmajor practice ofBakélite, graphic design, object design, set design and interactivedesign.It highlightsthe overall appearanceof the design proposed by Bakeliteand the resulting quality.
The visualshowdifferent viewpoints, mediums andstylizedapproaches,so as not tobe limited toa simplevisionof graphic designor a partofBakélite.